• Why it's famous: It’s an authentic part of the Old Salem historical experience, operating with a 200-year-old wood-fired oven. It is the definitive source for classic Moravian baked goods.

  • Must-Try Food: Moravian Sugar Cake and the incredibly thin, crisp Moravian Spice Cookies (especially at Christmas).

  • Marketing Angle for your Business: "Start your Winston-Salem day trip with the historic, delicious Moravian Sugar Cake fresh from the wood-fired oven at the iconic Winkler Bakery."

Winkler Bakery

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Festivals or Local Events

Winston Salem

Carolina Classic Fair

Rides, fair food, livestock and concerts every autumn at the Winston-Salem Fairgrounds.

Festivals or Local Events

Winston Salem

National Black Theatre Festival

A week of theatre, readings and parties that fills downtown every other summer – founded here in 1989.

Best Restaurants

Winston Salem

Krispy Kreme Hometown

Krispy Kreme started in Winston-Salem in 1937 – watch the doughnut line and grab them hot.